The Bartle Bogle Hegarty (BBH) passage to India began in November 2008 and their clients were Redcliff.com and Marico. BBH Mumbai resolved to do things differently from the very start, being the only agency in India to do away with department Silos and operated from an open structure.
Whilst they have worked on many projects, across most media, their first commercial was hugely popular - Redcliff.com film featuring a rubber duck singing Jackie Wilson’s legendary song "Higher and Higher".